Time for a brand-new topic today, as we’re going to talk about Marketing Automation.

I’m excited to have on stage Ruth Cheesley, who’s going to tell us all about Mautic. Mautic is a marketing automation software, that helps you manage your email campaigns, track your user engagement, and much more. It’s fully open-source (written in PHP 🐘) and works either as self-hosted or as a cloud solution.

But we’re also going to talk about another crucial topic in open-source: governance models. Ruth has been supporting the Mautic community for years, and helped them navigate through a governance model change. She’s going to share what worked and what not for Mautic and give us some tips on how to manage a community project.

Enjoy the show 👨‍🍳

Show Notes

  • 00.00 Intro
  • 00.46 Episode Start
  • 01.14 Ruth’s Introduction
  • 03.08 What is a Mautic?
  • 04.27 Mautic competitors
  • 05.29 Self-hosting Mautic
  • 07.22 The open-source and business model
  • 10.02 Who’s working full-time for Mautic?
  • 11.35 The history of Mautic
  • 14.01 Tech Stack
  • 15.23 How Ruth got involved in this project?
  • 19.09 Collecting metrics about Mautic
  • 21.29 Mautic on mobile
  • 22.13 Growing a community
  • 25.58 Testing at Mautic
  • 28.00 Using Gitpod to help contributions
  • 29.22 Governance models
  • 39.20 Voting in the open
  • 43.56 Who can vote?
  • 45.08 Ruth’s suggestions on doing governance
  • 48.36 Code of conducts
  • 49.47 Woman in Open Source
  • 52.04 Further reading
  • 54.30 Where people can find you online?


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